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Social Media
Event Promotion
Instagram story created to promote upcoming career fair in Dallas with the Student Success Center
Member Application
Instagram story to announce the application opening to join the organization and benefits
"Under a Minute" Segment
Reel series that follows a featured member of the organization as they answer questions about themselves
Collab Event Promotion
Instagram story series to promote events held by the Student Success Center in partnership with employers
Annual Event Promo
Post showcasing the upcoming events for BLW, a week of professional development with special guest speakers
Special Guest & Recap
Recap post after event with special guest, Charlie Amato, to promote the great intitatives and partnership the center brings to students
SBC Account Creation
Account created to increase awareness of the newly-established Student Success Center and Student Business Council at the McCoy College of Business
Impact Story Series
Series developed for charity: water to showcase the lives the organization has helped through donations to increase consideration
Impact Awareness
On the education pillar, this post shares statistics related to the mission of charity: water to increase awareness
Creative Work
A curated selection of creative projects from video and storytelling to editorial writing and professional-level social content.
Website & SEO
H&M Disposal, LLC
Website built from scratch on Wix utilizing strong keyword strategy to build dominance within competitive area. Site design and copy focused on building authority as a local family business that’s reliable and cares about each project.
Email & Copywriting
Email Newsletter
Newsletter sent out to TXST AMA alumni to share recent events, chapter updates, and opportunities to give back to their former chapter
Email Newsletter
For a monthly newsletter on campus, I created a summary of our trip to the AMA International Collegiate Conference and end of year celebrations
Campaign Visuals
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Award-winning campaign focused on increasing awareness of Goodwill’s services and impact on the community. The “Goodwill is YOU!” campaign is targeted towards the Gen Z audience with UGC, Contests/Giveaways, and a campus ambassador program.
"Goodwill is You!" Campaign
Campaign developed based on the correlation between low education levels and low/no clean water access to increase awareness of charity: water's mission.
"Clean Water for a Brighter Future" Campaign
Agency Work Collection
Available via private access due to agency confidentiality
Morning Routine
POV Reel
POV video designed to highlight daily moments, aesthetic living, and brand personality.
Videoshoot Behind-the-Scenes Reel
Reel showcasing BTS clips of client videoshoot that transitions to show the final product of finished videos from the videographer's lens.
"Within Steps"
Series
Weekly Meta story series showcasing events and life around the area within steps from their front door.
Featured Blog on
Festival Marketing
Blog analyzing the power of brand experiences and how music festivals build unforgettable consumer touchpoints.
Featured Blog on
Nostalgic Marketing
Blog exploring emotional resonance, memory cues, and generational psychology behind nostalgia-driven marketing trends.
+ More