Achievements & Awards
2025 AMA Student Marketer of the Year
Selected from over 10,000 students for exceptional leadership, service, academic excellence, and commitment to community impact. Featured across multiple university, college, and AMA national platforms
Awarded by the American Marketing Association
Apr 2025
Awarded by AMA San Antonio & Goodwill San Antonio
Champions - Goodwill
Case Competition
Led 3-hour campaign sprint creating a people-first foundation reframing "goodwill" as a shared human value. The pitch emphasized inclusion, community support, and emotional storytelling
Mar 2025
1st Place - Gerber Case
Competition
Awarded by the American Marketing Association & Gerber Life Insurance
Re-imagined student insurance for Gen Z through refreshed positioning, segmentation, and a modernized value story. Awarded 1st place for strategic clarity and research depth
Oct 2023
Outstanding Chapter Award
Texas State University AMA
Led two years of major chapter growth, earning national recognition for the 2024 and 2025 chapter plans, achieving high performance across membership, fundraising, and communications
Awarded by the American Marketing Association
Apr 2024 + Apr 2025
Platinum-Level Sponsorship
Secured $1,000.00 for Texas State AMA
Successfully secured a major sponsorship from Brian McCoy (former CEO of McCoy's Building Supply) through personalized outreach and a compelling value pitch
Achievement
Mar 2024
Exceptional Leadership Award
Recognized twice for excellence in leadership and supporting student success
Awarded by the McCoy Student Business Council President
Dec 2024 + Apr 2025
Dempsey Serur Business Scholar
Awarded for academic excellence and leadership potential
Awarded by Texas State University
2021 - 2022
2nd Place - Mock Interview Competition
Placed for strong communication, professionalism, and structured problem-solving in a live mock interview setting
Awarded by the American Marketing Association - TXST University chapter
Feb 2023
3rd Place - LinkedIn Profile Competition
Recognized for a highly compelling, employer-ready LinkedIn presence at TXST's AMA Regional Conference
Awarded by the American Marketing Association - TXST University chapter
Feb 2023
Press Mentions & Features
Karla Amaro Named Student Marketer of the Year
Feb 2023
Speaking Engagements
Brand Roast & Revamp
Workshops
Led sessions analyzing real marketing fails and re-designing them through ethical, cultural, and strategic lenses
Texas State AMA + UTSA AMA
Mar + Nov 2025
ICC Chapter Leadership
Sessions - Guest Speaker
Presented strategies on membership, communications, retention, and operations to 300+ AMA chapters
2025 AMA International Collegiate Conference
Apr 2025
McCoy College Student Success Center
First-Gen Celebration
Speaker
Shared my experience navigating the college of business as a first-generation student and success strategies
Nov 2024
Relational Leadership
Ceremony Speak
McCoy College Student Success Center
Spoke on applying relational values in leadership during upcoming term as President of AMA
Nov 2024
