About Me

Hi there! My name is Karla, I’m a Marketing Professional passionate about building brands through strategic thinking and cross-channel storytelling. I thrive where strategy and communication intersect.

In May 2025, I graduated from Texas State University with my B.B.A. in Marketing. Shortly after, I joined Tribu Creative as a Social Media Strategist, where I developed marketing strategies and built brand messaging for multiple clients across diverse industries.

At Tribu, I worked hands-on across strategy, design, copywriting, community engagement, and analytics. In this role I wore many hats while shaping cohesive marketing across platforms to execute insight-driven marketing with genuine connection to the audience.

Aside from strategy development, I love dipping into my creative side digitally in areas such as graphic design, photography, video editing, and, of course, website design.

What Drives My Work

I believe meaningful marketing comes from understanding people - their motivations, their values, their behaviors, and their emotional connection to brands.

My approach centers on…

Strategy

Creativity

& Authentic Connection

Professional Experience & Volunteer-Work

Experience

Jun 2025 - Nov 2025

Social Media Strategist

Results Department, Tribu Creative Agency - San Antonio, Texas

•      Developed social media strategies, content calendars, and creative direction to build cohesive cross-channel storytelling

•      Strategically managed and held an engagement rate of 21.77% for 18 social accounts across Meta, LinkedIn, and TikTok

•      Presented 3 social strategies directly to clients after identifying their needs and market opportunities

•      Coordinated with SEO teams to align content calendars with blog publish dates to increase CTR and drive on-site traffic

Jun 2024 - Aug 2024

Digital Marketing Intern    

Global Career Accelerator Program, Texas State University - San Marcos, Texas

•      Designed and built an e-commerce store to reach the client’s target market and meet the customer personas’ needs

•      Created 4 Google and Meta ad campaigns focused on psychographic and demographic targeting

•      Conducted keyword research, A/B testing, and developed value propositions to effectively position the clients’ brands

Jan 2022 - Mar 2022

Marketing Assistant  

University Advancement Department, Texas State University - San Marcos, Texas

•      Utilized CRM database to analyze data of over 85 donors to increase scholarship funding efforts

•      Managed targeted email campaigns to strengthen donor relationships contributing to an increase of 10% in scholarship donations

  

Leadership & Involvement

May 2024 - May 2025

President

American Marketing Association, Texas State University

•      Lead a collegiate chapter of the nationally recognized marketing organization, AMA, at Texas State with over 110 members

•      Strategically coordinated 60 events and opportunities for members to develop their professional and marketing skills

•      Re-branded the collegiate chapter to increase member value and engagement by 52%

Jan 2024 - May 2025

Chief Marketing Officer

McCoy College Student Business Council, Texas State University

•      Developed social media plan in which awareness of the council and the Success Center was increased by 49%

•      Increased engagement with students of the McCoy College of Business by 64%

May 2023 - May 2024

Vice President

American Marketing Association, Texas State University

•      Planned with chapter President weekly to curate Chapter Plan that will be submitted to national AMA

•      Mentored a team of 15 Directors throughout the year as they complete tasks specific to their roles

Aug 2022 - May 2023

Director of Membership

American Marketing Association, Texas State University        

•      Recruited over 50 new members and assisted with questions about the organization including benefits

•      Perfected email marketing skills through communications with 100+ students about upcoming AMA events

May 2023 - May 2025

Member

McCoy College Student Organization Leadership Council, Texas State University

Aug 2021 - May 2025

Member

Women in Business, Texas State University

Soft Skills

  • Quick Learning

  • Adaptable & Coachable

  • Problem Solving

  • Strong Communication

  • Work Under Pressure

  • Professionalism

  • Driven Mindset

  • Curious & Open Minded

  • Community Engagement

  • Communication & Leadership

  • Project Management

  • Customer Relationship Management

  • Cross-Functional Teamwork

Technical Skills

  • Bilingual - Spanish

  • Marketing Strategy

  • Digital Marketing & SEO Basics

  • Content Planning

  • Email Marketing

  • Social Media Strategy & Management

  • Copywriting & Messaging Strategy

  • Event Marketing

  • Campaign Development

  • Brand Management

  • Graphic Design

  • Creative Direction

  • Meta Ads Manager

Where I’m Headed Next

I’m actively pursuing full-time roles in:

  • Marketing Coordination

  • Digital Marketing

  • Brand Management / Brand Strategy

  • Entertainment Marketing (TV, film, music)

  • Creative Strategy

If you’re looking for a marketer who brings strategy and creativity together - I’d love to connect and learn more about your team.

Let's Connect!