About Karla

Marketing Strategist with a Passion for Creative, Insight-Driven Work

I’m Karla - a marketing strategist and creative thinker passionate about building brands through clear messaging, intentional storytelling, and strategic execution. I love connecting creativity with purpose and I thrive where strategy and communication intersect.

In Spring 2025, I graduated from Texas State University with my B.B.A. in Marketing. Shortly after, I joined Tribu Creative as a Social Media Strategist, where I developed content strategies and built brand messaging for multiple clients across diverse industries.

At Tribu, I worked hands-on across strategy, design, copywriting, community engagement, and analytics - wearing many hats while shaping cohesive marketing across platforms. I executed powerful story-driven marketing paired with intention and it sharpened my ability to think holistically about brand presence

What Drives My Work

I believe meaningful marketing comes from understanding people - their motivations, their values, their behaviors, and their emotional connection to brands.

My approach always centers on…

Strategy first: Every idea starts with insight, purpose, and clear goals.

Creativity always: Marketing should feel human, memorable, and visually engaging.

Execution that aligns: Content, messaging, and design should work together for impact.

Connection at the core: The best marketing builds relationships, not just impressions.

Professional Experience & Volunteer-Work

Social Media Strategist, Tribu Creative

June 2025 – November 2025

  • Managed social media strategy and content development for multiple clients simultaneously

  • Built monthly content calendars and digital storytelling frameworks

  • Collaborated with designers, copywriters, and producers on creative assets

  • Executed community engagement strategies to strengthen brand presence

  • Analyzed performance data to optimize content direction and messaging

  • Developed brand voices, campaign ideas, and platform-specific content strategies

President, Texas State American Marketing Association

April 2024 – May 2025

  • Led 100+ members, 6 committees, and a full executive board

  • Oversaw branding, marketing, outreach, and event strategy

  • Guided chapter to multiple national AMA awards

  • Represented the organization at conferences and competitions

Soft Skills

  • Quick Learning

  • Adaptable & Coachable

  • Problem Solving

  • Strong Communication

  • Work Under Pressure

  • Professionalism

  • Driven Mindset

  • Curious & Open Minded

  • Community Engagement

  • Communication & Leadership

  • Project Management

  • Customer Relationship Management

Technical Skills

  • Bilingual - Spanish

  • Integrated Marketing Strategy

  • Digital Marketing & SEO Basics

  • Digital Content Planning

  • Email Marketing

  • Social Media Strategy & Management

  • Copywriting & Messaging

  • Event Coordination

  • Campaign Development

  • Brand Development & Management

  • Creative Concepting

  • Graphic Design & Visual Direction

Where I’m Headed Next

I’m actively pursuing full-time roles in:

  • Marketing Coordination

  • Digital Marketing

  • Brand Management / Brand Strategy

  • Entertainment Marketing (TV, film, music)

  • Creative Strategy

If you’re looking for a marketer who brings strategy, creativity, and execution together - I’d love to connect and learn more about your team.

Let's Connect!